A testimonial page is a simple page that shows real proof that your product or service works. When you know how to create a testimonial page with the right mix of stories and visuals, it can close the trust gap that stops visitors from becoming customers.

Essentially, your testimonial page should answer the doubts people already have. If you treat it like a stack of short, clear reference letters, you’ll give new visitors the confidence to move forward.

I’ve seen many businesses collect great feedback only to bury it in long paragraphs that no one reads. So in this guide, I’ll show you how to build a testimonial page that looks polished, feels real, and actually helps you win more business.

Why Your Website Needs a “Social Proof” Hub

A testimonial page helps close the trust gap. New visitors don’t know you yet, and they assume you’ll only highlight the best parts of your business. When they see real customer stories, the message feels more credible.

I see this happen on many sites. A short review that speaks to a common worry can calm doubts in seconds. Recent studies show that around 72% of consumers say positive testimonials and reviews make them trust a business more.

Building this type of page by hand can get messy, especially if you want consistent spacing or clean columns. That’s why I use SeedProd’s website builder. It organizes your reviews into simple grids or sliders so your strongest proof is easy to scan.

The 3 Ingredients of a Perfect Testimonial Page

A strong testimonial page gives visitors clear proof that your business delivers results. When your reviews answer common doubts and look real, they guide people toward a confident yes.

From what I’ve seen, these three ingredients make the biggest difference:

1. An objection focused layout. Group your reviews by the questions visitors ask most, like ease of use or customer support. This helps people find the reassurance they need faster.
2. Authentic visuals. Headshots and logos make testimonials feel real. Plain text alone often reads as made up, even when it isn’t.
3. Short video clips. A 30 second recording can be more convincing than several paragraphs. Simple customer videos usually feel the most genuine.

When you mix these elements together, the page feels organized, honest, and easy to trust.

How to Create a Testimonial Page in WordPress

You can build a clean testimonial page in WordPress without writing any code by using SeedProd.

It’s the drag and drop website builder I use when I want a page that looks professional and loads fast. With its visual editor and ready made blocks, you can design a testimonial layout in minutes.

Let me show you the exact steps I follow to build a page that feels polished and easy to trust.

Step 1: Install and Activate SeedProd

Start by installing SeedProd on your WordPress site. For this guide, I’m using SeedProd Pro because it includes more templates, and a dedicated testimonial block for displaying social proof.

After you upload and activate the plugin, enter your license key to unlock the visual builder and the testimonial blocks you’ll use in this page.

For help with installation, see this guide on installing SeedProd.

Once it’s active, you’ll see a new SeedProd menu in your dashboard. Click the Setup option next to Landing Pages. This is where you’ll create your testimonial page.

Step 2: Choose a Landing Page Template

Select Add New Landing Page on the landing page dashboard and give your page a name and URL. Choose something easy to recognize like “Client Testimonials”, then click the Choose Template button.

Pick a template that gives your testimonials room to shine. I usually choose a Sales layout or a Blank Template because both make it easy to shape the page around your customer stories.

Click the checkmark icon to pick the template you want. After you select a template, SeedProd will open it in the visual editor so you can start adding testimonials to your page.

Step 3: Add the Testimonial Block

Before you add your testimonials, clear out any parts of the template you don’t need. Hover over a section you want to remove and click the trashcan icon. This keeps your layout clean so you can build around your customer stories.

Next, update the parts you want to keep. Click any heading to rewrite the text, or select an image to replace it with one from your media library.

You can also adjust colors, spacing, and alignment from the Advanced tab of any block. This gives you a simple way to shape the page before you bring in your reviews.

When your base layout feels right, open the blocks panel and drag the Testimonials block onto the page. SeedProd handles the spacing, alignment, and styling for you so your reviews look consistent without custom code.

To add your first testimonial, click the Add Testimonial button inside the block. Enter the reviewer’s quote, name, and job title. You can also upload a headshot, which helps the testimonial feel more real.

In the block settings on the left, you can choose to display your testimonials in a carousel, turn on comment bubbles, or show multiple testimonials at once. These options help you create a layout that fits your design and keeps your page easy to scan.

If you want to add a video testimonial, drag the Video block onto your page. Then, paste in a YouTube or Vimeo link, and add commentary with a text block.

Short clips work best because they feel personal and give visitors a quick sense of the reviewer’s tone and emotion.

You can duplicate the block, move it into new rows, or stack multiple testimonials to shape the flow of your page.

Step 4: Customize Your Review Layout

With your testimonials in place, you can fine tune how the section looks. These small styling choices help your page feel clean and easy to read.

Use the left sidebar to adjust spacing, columns, and text alignment. A little more space between testimonials makes each one easier to scan, while choosing two or three columns can keep the page from feeling too long.

You can also update your colors and fonts in the Global Settings panel to match your brand. This keeps your testimonial section consistent with the rest of your site without needing custom CSS.

When everything looks balanced, preview the page on mobile. SeedProd shows you exactly how your testimonials will appear on smaller screens so you can make quick adjustments.

Displaying Customer Testimonials from Elsewhere

You don’t have to collect every testimonial yourself. Many businesses already have great feedback on Google or Yelp. When you bring those reviews onto your site, you add third party proof that feels even more trustworthy.

SeedProd makes this easy with its Business Reviews block. In your SeedProd settings, enter your Google Places and Yelp API keys. This connects your account so you can pull reviews in automatically.

After your keys are added, drag the Business Reviews block onto your page and paste in your Google Places ID. SeedProd will display your latest reviews with stars, profile photos, and timestamps, which adds instant credibility.

If you want even more help, see our guide on embeding Google reviews or try helpful WordPress review plugins to mix ratings from different sources.

Step 5: Save and Publish Your Testimonial Page

When your testimonial page looks the way you want, click the Save button in the top corner of the builder. This makes sure all your changes are stored before you publish anything.

Switch to the mobile preview to see how your testimonials appear on smaller screens. This quick check helps you catch spacing issues or long lines of text that may need adjusting.

When everything feels right, click Publish. SeedProd will make your testimonial page live so visitors can see your best customer stories right away.

FAQs About Testimonials

Final Verdict

A good testimonial page builds trust and helps visitors feel confident choosing you.

Your best customer stories should be easy to find and simple to scan. With SeedProd, you can create a clean, convincing testimonial page in minutes without touching code.

If you’re ready to turn your reviews into real results, build your testimonial page with SeedProd today.

You may also find the following tutorials helpful:

• How to Create a Press Page on Your WordPress Site
• How to Make a Landing Page with a Form in WordPress
• How to Add a Gallery to WordPress
• How to Hide Page Titles in WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.

A minimalist website keeps things clean so your visitors focus on your message. When you remove distractions, your pages load faster and feel smoother to use.

Minimalist design also helps you shape a clear brand identity and makes your site easier to look after long-term. You get a stronger impact with fewer moving parts.

In this guide, I’ll show you how to build a simple, modern WordPress site with a minimalist approach. I’ll walk you through each step so you end up with a site that looks good and performs well.

The 5 Essential Elements of a Minimalist WordPress Website

Minimalist websites work because they follow a few core principles. When your pages stay clean and easy to move around, people can focus on what you want them to see.

Let’s walk through those key elements and see how each one makes your site more effective.

Most visitors respond well to clean layouts. One study found that 84.6% of users prefer minimalist web design, which makes sense when you consider how quickly people scan a page. A calm layout helps people find what they need without friction.

How to Build a Minimalist Website in WordPress

The easiest way to build a minimalist website in WordPress is to start with a clean template and a builder that keeps your design simple. Modern WordPress themes using Full Site Editing, are flexible, but many older themes still limit your layout, which makes it hard to remove elements you don’t need.

I use SeedProd instead because it gives you full control over every part of your design. You get ready-made minimalist templates and a drag-and-drop editor that helps you keep your pages clean without touching code.

With SeedProd, you can design your whole website, from your homepage to your blog layout, and only publish when you’re ready. This works well for minimalist design because you can build in a calm space without changing your live site.

Next, I’ll show you the exact steps to create a clean, modern WordPress site using key minimalist principles.

If you’re starting from scratch, make sure you have a domain name and WordPress hosting in place before you begin. Most hosting providers let you install WordPress in one click. If you need help with that setup, you can follow my beginner guide on how to create a WordPress website.

Step 1: Install SeedProd

To use SeedProd for a minimalist website, you’ll need the Pro version. This lets you use its Website Builder to control your layout fully, without writing any code.

Here’s how to install SeedProd Pro on your WordPress site:

Go to Plugins » Add New, click Upload Plugin, choose the ZIP file, and click Install Now. When the installation finishes, click Activate.

Next, go to SeedProd » Settings. Paste your license key into the field provided and click Verify to unlock the Website Builder and templates you’ll use in the next steps.

SeedProd keeps your design separate from your active theme, so you can build your entire minimalist site privately and publish it only when you’re ready.

Step 2: Choose a Minimalist Template

With SeedProd installed, the next step is to choose a minimalist template. Finding the right template helps ensure your design stays clean and simple.

To browse them, go to SeedProd » Website Builder and click Browse Template Kits.

This opens the template library where you can filter by style or choose one of the minimalist designs that already follow the principles we covered earlier.

You can also use SeedProd’s AI website generator if you want a complete starting point. Enter a short prompt about your website, and the AI will create a full site in under 60 seconds.

This gives you a simple structure you can refine in the builder while keeping the layout clean and intentional.

You might also find my guide on how to create a WordPress website with AI helpful for other projects.

Whichever option you choose, the goal is to begin with a calm, uncluttered layout. It’s easier to maintain a minimalist style when your starting point already supports it.

Step 3: Apply Your Template Kit

After choosing your desired template kit, you’ll apply it to your website by clicking the checkmark icon.

This action automatically generates all the essential page templates, such as your homepage, blog page, and other core layouts, and lists them within the Website Builder.

These pages are now ready for you to customize.

Step 4: Customize Your Layout

Once your kit is active, you can open any template in SeedProd’s drag-and-drop builder to shape your pages. Minimalist design works best when each section has a clear purpose, so keep your layout simple as you edit.

Click any section to adjust spacing, colors, and typography. All your style options sit in a clean sidebar, so you don’t have to dig through menus.

Remove anything that doesn’t help visitors understand your message. This might mean deleting extra columns, shortening hero sections, or swapping busy backgrounds for neutral colors.

You can also add new sections using SeedProd’s premade blocks. Stick to simple blocks like headings, text, images, and buttons to keep your design focused and uncluttered.

As you work, preview your page on mobile so you can check spacing and readability.

For full walkthroughs on building your website sections, refer to these helpful guides:

• How to Customize Your WordPress Homepage
• How to Create an About Page in WordPress
• How to Create a Service Page Design
• How to Create a Meet The Team Page

Step 5: Set Your Colors and Typography

The fastest way to give your site a minimalist look is to simplify your colors and fonts. SeedProd lets you do this globally, so your entire theme stays consistent without extra editing.

From your WordPress dashboard, go to SeedProd » Website Builder. Here you’ll see a list of all the templates in your kit. Look for the Global CSS template and click Edit Design to open it.

This panel controls your site-wide styles. You can set your heading font, body font, color palette, buttons, and spacing from one place, and SeedProd will apply these settings across your entire website.

For colors, choose two neutrals and one accent. This keeps your layout calm and helps important elements stand out without adding visual noise.

For typography, choose one clear heading font and one readable body font. Simple, clean font choices make your content easier to scan and support the minimalist style. If you need help choosing the right fonts, see this guide on typography in website design.

Once you save your changes, every page in your theme will use the same consistent styling.

Step 6: Optimize Your Website for Speed

A minimalist website should load quickly. Clean layouts already help, but a few simple optimizations keep your pages feeling smooth and responsive.

These changes take only a few minutes but can noticeably improve how fast your pages load. Even small adjustments, especially with image size and plugins, make a big difference.

Step 7: Publish Your Minimalist Website

Once you’re happy with your layout, colors, and content, you can publish your new theme. SeedProd makes this easy because everything stays in draft until you turn it on.

Go to SeedProd » Website Builder and review your templates one more time. When everything looks right, switch the Enable SeedProd Theme toggle to activate your design. This replaces your old theme and puts your minimalist site live.

Visit your homepage in a new tab to make sure everything loads correctly. Check your header, footer, and blog layout on both desktop and mobile. If you spot anything that needs adjusting, you can reopen the template, edit it, and save your changes instantly.

Frequently Asked Questions

A minimalist website gives you a clean, modern space to share your message without distractions. With SeedProd, it’s easy to build a simple, consistent design that loads fast and feels good to use. Take your time with the layout, keep your visuals calm, and update only what adds value.

You may also find the following guides helpful when creating your minimalist website:

• How to Add a Coming Soon Page to WordPress
• WordPress Search Engine Optimization: A Guide to Better Rankings
• How to Create a New Website Launch Marketing Plan

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.

Trust badges in WooCommerce are small icons that tell shoppers your store is safe and reliable. They show that payments are secure, personal data is protected, and your business can be trusted.

The easiest way to do this without code is by using a drag-and-drop builder like SeedProd. It lets you add and place trust badge images exactly where you want them on your checkout page.

In this guide, you’ll learn how to add trust badges to your WooCommerce store and place them where they have the biggest impact on sales.

Why Trust Badges Matter in WooCommerce

Trust badges increase conversions by reducing any hesitation or worry customers might feel when it’s time to pay. In my experience working with dozens of ecommerce stores, I’ve seen that first impressions are critical. When someone visits for the first time, they’re looking for signs you can be trusted.

A few small badges instantly show that your site is secure, your payments are verified, and your brand stands behind its promises. Here are the most common types I recommend:

According to the Baymard Institute, the average documented online shopping cart abandonment rate is around 70.2%, and security concerns are a major factor. Adding familiar trust badges near your checkout button helps ease those worries and turn hesitant visitors into paying customers.

How to Add Trust Badges to WooCommerce Using SeedProd

SeedProd is a drag-and-drop WordPress website builder plugin that lets you create custom WooCommerce pages, including checkout pages, without writing any code. With it, you can add trust badges to your checkout page in just a few minutes.

Here’s how to get started.

Step 1: Install and Activate SeedProd

First, visit the SeedProd website and get the Elite plan, which includes WooCommerce support.

Once you’ve purchased your plan, download the plugin from your SeedProd account area. Then follow this step-by-step guide in our documentation: How to Install the SeedProd Plugin. You can install it by going to Plugins » Add New » Upload Plugin in your WordPress dashboard and selecting the downloaded file.

After installation, activate the plugin and enter your license key under SeedProd » Settings to unlock the WooCommerce blocks.

Step 2: Create a Custom Checkout Page

Go to SeedProd » Pages and click Add New Landing Page.

When prompted, enter your page name, for example, “Checkout”, then click Next: Choose Template.

Select the Blank template for full control over your layout, and click the checkmark icon to import it.

This opens the SeedProd drag-and-drop builder, where you can design your checkout visually without code. You can add sections, columns, and WooCommerce blocks to match your store’s branding and layout style.

To start with, I have added a headline block, and a two column layout, which forms the basic structure of my page.

Tip: A clean, simple design helps customers focus on completing their orders.

Step 3: Add the WooCommerce Checkout Block

In the SeedProd builder, open the WooCommerce section from the left sidebar.

Drag the Checkout block onto your layout where you want the form to appear. You can place it in a single-column or two-column section depending on your design preference.

Once added, the block will automatically display your store’s checkout fields. You can use the settings panel on the left to adjust fonts, colors, buttons, and spacing to match your branding.

For extra credibility, you can also add a Testimonials block or Star Rating block above or below the checkout form to show customer feedback and boost trust. For a walkthrough on how to do this, see our guide on how to add testimonials to WordPress.

Tip: Preview your design regularly using the desktop and mobile icons at the bottom to ensure your checkout looks great on every device.

Step 4: Add Trust Badges Using the Image Block

Next, it’s time to add your trust badges. In the left sidebar, search for the Image block and drag it below or beside your checkout section.

Click the image area and upload your trust badge graphic. This could be an SSL Secure badge, payment provider logo (PayPal, Stripe, Visa, Mastercard), or a Money-Back Guarantee icon. You can typically download these logos directly from your payment provider’s website or find free icons on trusted stock image sites.

Once uploaded, you can adjust the alignment, size, and spacing in the settings panel.

Keep your badge images lightweight — ideally under 100 KB each — so they don’t slow down your checkout page. You can use tools like TinyPNG to compress them before uploading.

Optionally, add a short reassurance line beneath your badges, such as:

“Your information is 100% secure — safe checkout guaranteed.”

Step 5: Optimize Placement for Maximum Trust

Where you place your trust badges can make a big difference in how effective they are. The goal is to position them where customers need reassurance most, right before completing their order.

Here are a few high-performing placements to try:

• Directly below the payment section
• Beside the Place Order button
• In a footer or small secondary column on your checkout page

After placing your badges, use the mobile preview option at the bottom of the builder to check how they appear on smaller screens. Make sure badges are still clear and evenly spaced on mobile devices.

Step 6: Publish and Assign Your Page to WooCommerce

When you’re happy with your design, click the Save button in the top-right corner of the SeedProd builder, then select Publish.

Next, you’ll need to assign this new page as your store’s official checkout page in WooCommerce.

Go to WooCommerce » Settings » Advanced, and under the Checkout Page dropdown, select the page you just created with SeedProd.

Click Save Changes at the bottom of the screen to confirm. Your custom SeedProd checkout page will now replace the default WooCommerce checkout.

Tip: Test your new checkout page by placing a test order. Make sure all payment methods, form fields, and trust badges display correctly on desktop and mobile.

Alternative Ways to Add Trust Badges in WooCommerce

While SeedProd offers total design control, several alternative plugins provide faster, more focused methods for adding trust badges to your WooCommerce checkout. Here are three popular options worth considering.

Method 1: Add Trust Badges with WPCode (Free Option)

WPCode is a WordPress plugin that allows you to safely add custom code snippets to your site without editing theme files. It’s a simple way to add trust badge snippets to your checkout.

Install and activate the WPCode plugin, then go to Code Snippets » + Add Snippet. Choose the Custom Code option and paste your trust badge HTML or image code.

Under the Insertion settings, choose to insert your snippet before or after the checkout form. Save and activate your snippet to see your badges live on the page.

• Pros: Lightweight and free.
• Cons: Requires basic HTML familiarity.

Method 2: Add Trust Badges with Merchant by aThemes

Merchant by aThemes is a WooCommerce toolkit that includes a dedicated module for adding trust badges with minimal setup, making it a quick, no-code option.

Install and activate Merchant, then go to Merchant » Modules and enable the Trust Badges module.

You can choose from pre-designed badges or upload your own. Customize their size, border, and message, for example, “Secure Checkout Guaranteed”, then save your settings to apply them site-wide.

• Pros: No coding required, quick setup.
• Cons: Limited design flexibility.

Method 3: Build a Checkout with Built-In Badges Using FunnelKit

FunnelKit is an advanced sales funnel builder for WooCommerce that offers pre-built checkout templates with trust badges included.

Go to FunnelKit » Store Checkout and click Create Store Checkout. Choose a pre-built template (for example, “Hific”) that includes built-in trust badges.

Edit your layout, customize the design, and publish your funnel. You’ll need the Pro plan to access the best templates and advanced checkout features.

• Pros: Complete checkout redesign with conversion tools
• Cons: Premium pricing for advanced templates.

When to Choose Each Option

• SeedProd: Best all-around visual builder for complete checkout customization.
• WPCode: Great for developers or anyone comfortable pasting snippets.
• Merchant: Ideal for quick, plug-and-play badge placement.
• FunnelKit: Best for marketers rebuilding their entire checkout funnel.

For step-by-step instructions, see our guide on how to create a high-converting checkout page in WordPress.

FAQs About Adding Trust Badges to WooCommerce

Adding trust badges to your WooCommerce checkout is one of the fastest ways to boost customer confidence and reduce cart abandonment. With a tool like SeedProd, you can design a professional checkout page that builds instant trust and guides shoppers smoothly through their purchase, all without writing code.

Ready to stop losing sales?

For more online store tips, see our other WooCommerce guides:

• How to Set Up an Online Store in WordPress
• How to Easily Hide Out of Stock Products in WooCommerce
• How to Customize the WooCommerce Additional Information Tab
• How to Add View Cart Button in WooCommerce the Easy Way
• How to Change Shop Page Title in WooCommerce

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.

White space in WordPress is the blank area between blocks that affects how clean, readable, and balanced your page looks. Getting it right makes your content easier to read and your design feel more professional.

I’ve seen many beginners struggle with pages that look “off” without realizing the issue is spacing. Too much, and everything feels disconnected. Too little, and it looks cluttered. The good news is you can adjust block spacing in WordPress without touching code.

In this guide, I’ll show you three simple ways to adjust spacing that are all beginner-friendly and work with any WordPress theme.

Why Add or Remove Space Between WordPress Blocks

White space isn’t wasted space. It’s what helps people focus on your content and understand the flow of your page. When the spacing feels right, your layout looks more intentional and easier to read.

Most WordPress themes add their own padding or margins by default, which can make sections look uneven. Adjusting those spaces gives you more control over how each part of your page connects.

Research shows that white space can improve comprehension by almost 20%. That means a few small spacing tweaks can make your content easier to read and more enjoyable to browse.

Here’s why you might want to fine-tune your block spacing:

• Group related content for better clarity.
• Separate different sections to improve flow.
• Make pages easier to read and navigate.

Consistent spacing makes your website feel polished, professional, and easier to navigate.

Add or Remove Space Between WordPress Blocks Using SeedProd

The easiest way to manage white space in WordPress is with SeedProd, a drag-and-drop website builder that lets you design complete pages and themes without touching any code. It’s used by over a million website owners who want full visual control of their layouts.

I use SeedProd myself to build my own website, and I’m not a designer. What I love is that I can see every change live, including adjusting space, moving sections, and balancing layouts until everything looks exactly right.

After installing and activating the plugin, open SeedProd » Landing Pages from your WordPress dashboard.

From here, you can create a new page or edit an existing one to launch the visual builder.

Inside the builder, you can drag and drop blocks directly onto your layout and instantly see how your page looks.

To add extra space, drag the Spacer block into your layout.

Use the height slider in the left panel to increase or decrease white space wherever you need it. I often add a bit of space between sections like hero banners, testimonials, and CTAs to make each one stand out.

You can also fine-tune spacing for any block individually. Click the block, open the Advanced tab in the left panel, and look for the Spacing section.

Here, you can adjust the Margin (space outside the block) or Padding (space inside it). Small tweaks here can make your design feel much more balanced and professional.

When you’re happy with the results, click Save and then Publish to make your page live. You can also preview your layout on mobile to check how the spacing looks across devices.

For help creating your first custom page, check out our full guide on how to create a landing page in WordPress.

Add or Remove Space Using the WordPress Block Editor

The WordPress block editor (also called Gutenberg) includes built-in tools for controlling white space. You can easily add or remove space between blocks using Spacer and Separator blocks, without adding extra WordPress plugins.

To start, open the post or page you want to edit and click the + Add Block button. In the search bar, type “Spacer” and select the Spacer block from the list.

This will insert a blank block into your layout. You can drag the handle at the bottom of the block or use the sidebar settings to adjust the height. The larger the height value, the more white space appears between your blocks.

For smaller visual breaks, try the Separator block instead. It adds a subtle divider line that helps split sections without creating too much empty space.

You can also fine-tune spacing for any individual block.

Select the block, open the Settings panel on the right, and look for the Margin or Padding options under “Dimensions.” This lets you add or remove space inside or outside each block for more precise control.

If you ever notice inconsistent spacing, open the List View panel. It shows every block on your page, making it easy to spot duplicate Spacer blocks or gaps that need adjustment.

When everything looks balanced, click Update to save your changes. Always preview your page on both desktop and mobile to make sure the spacing feels natural across all devices.

Add or Remove Space Between Blocks with Custom CSS

If you want more precise control over spacing, you can use custom CSS to set exact margin or padding values for your blocks. This method takes a little more setup, but it gives you pixel-perfect results that apply site-wide.

Start by selecting the block you want to adjust in the editor. In the right-hand sidebar, open the Advanced section and look for the field labeled Additional CSS Classes.

Here, you can assign a custom class name, like custom-spacing.

Next, go to Appearance » Customize » Additional CSS in your WordPress dashboard.

This option only appears on themes that don’t use the new Site Editor (FSE). If your theme includes the Site Editor, you can instead add your CSS using a plugin like WPCode

In the CSS editor, enter a simple rule like this:

.custom-spacing { margin-bottom: 20px; }

This example adds 20 pixels of space below any block with that class. To remove spacing entirely, change the value to 0 instead. You can experiment with different values to get the spacing just right for your layout.

When you’re finished, click Publish to save your changes. If you use caching plugins, clear your cache afterward to make sure the new styles appear correctly.

Custom CSS is ideal when you need exact spacing for specific elements, but for most users, the visual options in SeedProd or the block editor are faster and easier.

Best Practices for WordPress Block Spacing

Once you understand how spacing works in WordPress, it’s worth taking a few extra minutes to make it look consistent across your pages. Good white space isn’t about using the same amount everywhere, it’s about creating balance so your content feels easy to read and visually connected.

• Keep spacing consistent. Use similar gaps between related sections, like text and images, to make your design feel intentional.
• Use more space for key areas. CTAs, testimonials, and featured sections stand out more when surrounded by extra white space.
• Tighten grouped elements. Inside columns or content boxes, reduce margins and padding to keep elements visually linked.
• Preview on all devices. A layout that looks perfect on desktop might feel too cramped or too loose on mobile. Always check the mobile preview.
• Remember margin vs. padding. Margin adds space outside a block, while padding adds space inside it. Adjust each based on your layout needs.
• Stay proportional. As a general rule, use 40–60px between major sections and smaller gaps within grouped content.

By keeping your spacing intentional and consistent, your pages will feel polished, professional, and easier to read.

FAQs About WordPress Block Spacing

Here are some quick answers to common questions about adding or removing space between blocks in WordPress.

Getting your white space right can completely change how your website feels. When your content has room to breathe, it’s easier to read and looks more polished overall.

Whether you’re using the block editor, adding a little CSS, or building pages visually with SeedProd, the key is consistency. Once you find spacing values that feel balanced, stick with them across your site to create a cohesive experience for visitors.

If you’d like to keep improving your layouts, here are a few helpful guides to explore next:

• How to Add a Box Shadow in WordPress
• How to Hide Page Titles in WordPress
• How to Change Blog Layout in WordPress
• How to Make a Page Full Width in WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.

TL;DR: A press page builds credibility, makes PR easier, and helps with SEO. You can create one in WordPress using SeedProd’s drag-and-drop builder in just a few steps, without writing code.

When someone searches for your brand, what they find can make or break their first impression. A well-designed press page shows that your business is trustworthy and media-ready. It also saves time for journalists and partners who want quick access to your latest news, logos, or contact details.

Unlike a media kit or newsroom, a press page pulls everything into one simple hub that’s easy to keep updated. In this guide, I’ll walk you through how to set up a press page in WordPress, share examples from real companies, and give you tips to make yours shine.

Steps to create a press page in WordPress:

• Step 1: Install and Activate SeedProd
• Step 2: Choose a Template
• Step 3: Add Essential Press Page Elements
• Step 4: Customize Your Press Page Design
• Step 5: Publish Your Press Page

What Is a Press Page?

A press page is a dedicated section on your website where media, bloggers, and potential partners can find official information about your business. It usually includes your latest press releases, brand assets, company background, and a clear way to reach your media contact.

It’s easy to confuse a press page with a media kit or a newsroom, but they serve different purposes:

Why Your Website Needs a Press Page

A press page can directly boost your visibility and even help your revenue.

• Stronger brand consistency = more revenue. Research shows that consistent branding can boost revenue by up to 33%. By keeping your news and brand assets in one place, you make sure your message is clear and consistent.
• SEO gains from organic search traffic. Over half (53%) of trackable website traffic comes from organic search. A well-structured press page with updated news and backlinks helps search engines rank your site, so more people find you.
• Efficient PR workflow. When HubSpot revamped its press page, it made handling media requests much easier. Reporters could get background info, interviews, and contact details all in one place, which saved the team hours of back-and-forth emails.

By building a press page, you’re building trust, boosting search traffic, and saving time for both you and the media.

How to Create a Press Page in WordPress

You can create a press page in WordPress using the default block editor, but it doesn’t give you much design freedom. A better option is SeedProd, the best drag-and-drop WordPress website builder.

With SeedProd, you can build an entire site or just a single page using its visual editor. It includes ready-made templates, blocks for logos, contact forms, and calls-to-action (CTAs), and full control over your colors and branding. Everything is mobile-ready, and you don’t need to write a single line of code.

In the steps below, I’ll walk you through how to create a press page in WordPress using SeedProd.

Step 1: Install and Activate SeedProd

First, install the SeedProd plugin. There’s a free version of SeedProd available in the WordPress plugin directory, which you can use to create a simple press page.

For this guide, I’m using SeedProd Pro because it includes advanced features like business-style templates, custom blocks (logos, contact forms, CTAs), and full design control. These extras make it easier to build a polished press page that matches your brand.

To install, go to Plugins » Add New in your WordPress dashboard, click Upload Plugin, and select the SeedProd ZIP file from your account. Once uploaded, click Activate.

Finally, enter your license key (found in your SeedProd account) under SeedProd » Settings to unlock all the premium tools.

Step 2: Choose a Template

Next, it’s time to pick a starting point for your press page design. In your WordPress dashboard, go to SeedProd » Landing Pages and click Add New Landing Page.

SeedProd will show you a library of professionally designed templates. While there isn’t a dedicated “press page” layout, you can choose a clean, business-style template that works as a strong base.

Look for designs with plenty of white space, clear headings, and a professional layout.

When naming your page, keep the landing page URL short and memorable. For example, use /press/ or /newsroom/. This makes it easy for journalists and partners to find it quickly.

Step 3: Add Essential Press Page Elements

With your template in place, it’s time to build out your press page using SeedProd’s drag-and-drop editor. You can add, move, or delete blocks just by clicking and dragging, so you don’t need any code.

Here are the key elements every press page should include:

• Media contact information – Add a Text block with your press contact’s name and email address. A Button block can also link directly to an email.
• Press releases or news mentions – Use the List or Image blocks to highlight recent coverage or link out to full press releases.
• Logos and brand assets – Upload high-resolution logos and product images. Place them in an Image block with a Download button for easy access.
• Company boilerplate – Add a short paragraph that explains who you are, what you do, and your mission.
• Executive bios or headshots (optional) – Insert Image + Text blocks side by side for quick bios and photos of key team members.

SeedProd makes it easy to drag these elements into place, preview them live, and rearrange the layout until everything looks clean and professional.

If you’d like a step-by-step walkthrough of using the builder, check out our full guide on how to create a landing page in WordPress.

Step 4: Customize Your Press Page Design

Now it’s time to make your press page match your brand. In SeedProd, you can open the Global Settings panel to adjust your colors, fonts, and background so everything looks consistent with the rest of your site.

A few best practices to follow:

• Stick to your brand colors and typography – This keeps your press page aligned with your overall design.
• Use clear headings – Journalists should be able to scan the page quickly.
• Add alt text to images – Improves accessibility and SEO.
• Check color contrast – Make sure text is easy to read against your background.
• Preview on mobile – Use SeedProd’s mobile preview toggle to check how your page looks on smaller screens.

If you want to include a newsletter signup or media alert form, head to the Connect tab in SeedProd.

You can connect any opt-in form you put on your page to well-known email marketing services this way, and the new contacts will be automatically added and managed.

Step 5: Publish Your Press Page

When you’re happy with your content and design, click Save and then Publish in the SeedProd editor to take your press page live.

After publishing, open the page in an incognito browser window to check how it looks on both desktop and mobile. Make sure your images load properly, downloads like logos and PDFs work, and that your contact form or email link is functional.

For maximum visibility, add the press page to your main navigation menu, your footer, and your sitemap. This ensures journalists, partners, and investors can find it easily without hunting through your site.

For help with this, please see our guide on how to customize your WordPress menu.

Examples of Great Press Pages

Seeing how other brands handle their press pages can spark ideas for your own. The best examples aren’t always the flashiest, they’re the ones that make it simple for journalists to find assets, stories, and contacts.

Below are a few real press pages from different industries, each showing a slightly different approach you can learn from.

Duolingo (Education)

The Duolingo press room feels like a mini website of its own. It starts with “our mission,” “our story,” and “our offices,” giving quick context about who they are and what they do. From there, you can jump straight into recent press releases, media coverage, or download their press kit. Contact details for both press and investor relations are easy to spot.

Why it works: Leading with the mission and story gives journalists the bigger picture before they dive into the news.

Apple (Technology)

The Apple Newsroom is often seen as the benchmark for press page design. Its “Latest News” grid uses bold images, clear category tags (like “Press Release” or “Update”), short headlines, and dates. A built-in search bar and product filters make it easy to find exactly what you’re looking for. The magazine-style card layout adds polish without clutter.

Why it works: Consistent formatting and filters help visitors scan and find relevant stories in seconds.

Cystic Fibrosis Foundation (Nonprofit)

The Cystic Fibrosis Foundation’s media center focuses less on breaking news and more on context. It begins with a “Who to Contact” section, complete with an email address and media resources like logos and photos. The rest of the page explains what cystic fibrosis is, highlights current research investments, and outlines their care network.

Why it works: By combining educational content with clear expert access, the foundation ensures reporters get accurate, trustworthy information.

Gong (B2B Sales Tech)

Gong’s press page doubles as a newsroom. Right at the top, there are buttons for press contact, social media, and a media kit download. Below, stories are grouped into “Company news” and “Product news,” each shown as cards with a title, date, and category tag. The consistent color scheme and typography reinforce Gong’s brand identity.

Why it works: The simple filters and easy-to-spot media kit button save time for journalists and ensure they leave with the right assets.

FAQs About Creating a Press Page

A press page shows the world you’re serious about your brand. It builds trust, helps with SEO, and makes PR simple.

With SeedProd, you can launch one in minutes and always be ready for your next big media opportunity.

Ready to keep building? Check out these guides next:

• How to Create a Media Kit in WordPress
• Call-to-Action Best Practices for High-Converting Landing Pages
• How to Write a Welcome Page for Your Website
• WordPress Search Engine Optimization: A Guide to Better Rankings

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.

One of my favorite ways to make a WordPress site feel smarter is by tailoring the content on each page. You always want to show your visitors the most relevant information possible.

A fantastic way to do this is to add a different sidebar for different pages in WordPress.

This simply means the sidebar on your “About” page can serve a completely different purpose than the one on your blog.

It’s a small adjustment that makes your site look incredibly professional and work better for your visitors.

In this guide, I’ll show you how to set it up without writing any code.

Quick Steps:

• Step 1: Install and Activate SeedProd
• Step 2: Create a Custom Theme
• Step 3: Create a Custom Sidebar Template
• Step 4: Add the Sidebar to a Page Layout
• Step 5: Save, Publish, and Enable Your Theme

Why Use Different Sidebars for Different Pages in WordPress

Before we jump into the steps, let’s talk about why this small change can make a big difference. A one-size-fits-all sidebar might work technically, but it often feels out of place on the wrong page.

When you customize your sidebars, you unlock all kinds of useful upgrades.

Here are some of the biggest benefits I’ve seen:

• Boosts Relevance
  You can show content that matches the page’s purpose. For example, related posts on your blog or your business hours and map on the contact page.

• Improves User Experience
  When visitors can quickly find what they need, they stick around longer and have a better experience. In fact, intuitive design can boost user retention by up to 60%, showing just how much a well-organized layout (like a targeted sidebar) can impact engagement.

• Looks More Professional
  A site that adapts its layout based on the page just feels smarter. It tells your visitors you’ve put care into the details.

• Guides Your Visitors
  Your sidebar is prime space for action. You can add a newsletter signup to your blog or a “Book Now” button on your services page right when users are most interested.

Making this one change really sharpens both the design and performance of your site.

How to Add a WordPress Sidebar for Different Pages with SeedProd

The easiest way to create and assign custom sidebars in WordPress is by using SeedProd, the best drag-and-drop website builder for WordPress.

With SeedProd, you can build completely custom themes, pages, and layouts, without writing a single line of code. It includes a powerful Theme Builder that lets you design headers, footers, sidebars, and more using simple visual blocks.

This means you can create a different sidebar for each page on your site, control exactly where it appears, and make changes anytime without touching your theme files.

Let me show you how it works step-by-step.

Step 1: Install and Activate SeedProd

To get started, go to the SeedProd website and log in to your account.

Click on the Downloads tab and download the plugin file to your computer. It will save as a ZIP file.

Note: There’s a free version of SeedProd, but I’m using the Pro version in this tutorial so we can use the Theme Builder.

Next, go to your WordPress dashboard and install and activate the plugin. For more details, please see our documentation on how to install SeedProd Pro.

Step 2: Create a Custom Theme

Now that SeedProd is installed, you can start building your custom WordPress theme.

In your WordPress dashboard, go to SeedProd » Theme Builder. At the top of the page, click the Theme Template Kits button.

You’ll see a library of professionally designed Starter Themes.

Pick a template that fits your brand. You’ll be able to change everything later in the drag-and-drop builder.

When you select a kit, SeedProd will automatically create all the core theme parts for you which include:

• Header
• Footer
• Single Post
• Page
• Sidebar
• And more

You can edit each part in SeedProd’s visual editor, so you can customize the layout without touching any code.

If you want a full walkthrough of how this works, check out our guide on how to create a custom WordPress theme.

Step 3: Create a Custom Sidebar Template

To show different sidebar content on different pages, you’ll want to create a new sidebar template based on your existing design so everything stays consistent.

First, find the Sidebar template part in your kit. This is the default sidebar that your theme uses whenever a page calls for one.

For this tutorial, we’re going to duplicate that sidebar and make a few changes so it’s tailored specifically for the Archives page instead of the blog page.

To do that, hover over the Sidebar template in the Theme Builder and click Duplicate.

You’ll now see a copy appear in your list of theme parts.

Click Edit Design on the duplicated version to open it in the visual builder.

Inside the editor, you can customize the layout however you want.

For my Archives page sidebar, I removed the opt-in form block, and replaced it with a recent posts block and some testimonials to highlight social proof.

To do this yourself, simply hover over a block and select the trashcan icon.

Then, go ahead and drag over the blocks you want to display in your custom sidebar.

This keeps the overall sidebar design consistent. It has the same fonts, spacing, and structure, but makes the content match the intent of the page.

For a more detailed walkthrough, see our guide on how to add a custom sidebar in WordPress.

Step 4: Add the Sidebar to a Page Layout

Now let’s go ahead and add your new sidebar to the right template.

The theme kit I’m using includes two templates that feature a sidebar:

• Single Post — used for regular blog posts
• Archives, Search Results — used for archive pages like category listings and search results

Right now, both of these templates are using the same default sidebar.

In this case, I want the Archives, Search Results template to use the new sidebar I just created. The one tailored for archive content.

To do that, find the Archives, Search Results template in the list and click Edit Design.

Inside the SeedProd editor, hover over the sidebar area until you see an orange toolbar appear. Click on that section to select it.

In the left-hand settings panel, you’ll see it say Editing: Template Parts.

From the Template Part dropdown, select the new sidebar template you created earlier.

You’ll see the layout update immediately, showing your custom sidebar in place.

When you’re happy with it, just click Save in the top-right corner.

That’s it! You’ve now assigned a different sidebar to your archive pages without changing what’s shown on blog posts.

Step 5: Save, Publish, and Enable Your Theme

Once your custom sidebar is in place, the last step is to make sure your theme is live on your site.

Go to SeedProd » Theme Builder in your WordPress dashboard.

At the top of the page, click the toggle that says Enable SeedProd Theme.

This will replace your current WordPress theme with the one you just built including your custom layout and sidebar assignments.

Now visit your site and navigate to an archive page (like a blog category or search results). You should see your new sidebar appear exactly where you placed it.

If you ever want to create more custom sidebars for other templates, just repeat the same steps.

Other Ways to Show Different Sidebars in WordPress

If you’re not using SeedProd, there are still a few other ways to show different sidebars across your WordPress site. These methods don’t offer the same drag-and-drop experience, but they can still work depending on your setup.

Use a Dynamic Sidebar Plugin

One option is to install a plugin like Custom Sidebars – Dynamic Widget Area Manager.

This lets you create multiple sidebars and assign them to different pages, posts, or categories using a simple dropdown interface.

• Pros: No code required, works with most themes
• Cons: You’re limited to widget-based layouts and don’t get full visual control like you do with SeedProd

Edit Theme Files (Code Method)

If you’re comfortable editing code, you can register custom sidebars and display them using conditional logic in your theme templates. However I don’t recommend this if you’re unfamiliar with coding.

• Pros: Total control over where and how sidebars appear
• Cons: Risky for beginners; changes can be lost if you update your theme without a child theme

Personally, I choose SeedProd every time. It’s the easiest option I’ve found, especially when you want full control over how your sidebars look and where they appear without touching a single line of code. Plus, it’s flexible enough to match whatever layout or design style you’re going for.

FAQs About Custom Sidebars in WordPress

Make Your Sidebars Fit Every Page

Using a different sidebar for different pages in WordPress is one of those small changes that makes a big impact. It gives your site a cleaner design, improves the user experience, and helps guide visitors exactly where you want them to go.

Personally, I use SeedProd for this because it makes the entire process quick and code-free. Plus, I can match the layout perfectly to each page’s purpose.

You can build custom page layouts and sidebars with SeedProd in just a few clicks, no developer needed.

You may also find the following guides helpful in customizing you WordPress site:

• How to Create a Custom Page in WordPress
• How to Change Blog Layout in WordPress
• How to Change Margins in WordPress
• How to Hide Page Titles in WordPress
• How to Add a Gallery to WordPress
• How to Add Custom CSS in WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.

I didn’t start using push notifications right away.

At first, I relied on email and social posts to bring people back to my site. But it didn’t take long to notice a problem. Most of those messages got ignored. Then I tried web push notifications, and the difference was instant. Visitors started coming back more often, clicking more links, and actually reading the updates I sent out.

Push notifications let you reach people even when they’re not on your website. You can send quick updates straight to their browser or phone. That means more return traffic, more engagement, and fewer people forgetting you exist.

In this guide, I’ll show you exactly how to add push notifications to your WordPress site. You don’t need any tech skills. I’ll walk you through my favorite tools, the setup steps, and how I use them to bring traffic back every week.

Quick Summary

In this guide, I’ll show you how to add push notifications to your WordPress site using PushEngage. You’ll learn how to:

• Set up a free PushEngage account
• Connect it to your WordPress site
• Create and send your first push notification
• Set up opt-in prompts so visitors can subscribe
• Automatically notify subscribers when you publish new posts

It takes about 15 minutes to set up, and you don’t need to write any code

What Are Web Push Notifications?

Web push notifications are short, clickable messages that pop up on a user’s device. You’ve probably seen them appear in the top corner of your desktop or as a banner on your phone.

They don’t require an app or even an email address. When someone visits your website, they can choose to subscribe with one click. After that, you can send them updates anytime, even if they’re not on your site.

Here’s why I like them:

• They show up instantly
• People don’t need to open their inbox
• You can send them to specific pages or posts

They’re also way more effective than email. Web push notifications can get click-through rates of up to 28%, compared to only 1 to 2% for email.

It’s one of the fastest ways to reconnect with your visitors and keep them engaged.

Why Add Push Notifications to Your WordPress Site?

I started using push notifications because I wanted a faster way to bring people back to my site.

Emails were hit or miss and social media posts got buried. But people actually clicked push notifications. I could send out a quick update, and within minutes, I’d see a spike in traffic.

Since then, I’ve used push notifications to:

• Get eyes on time-sensitive content
• Send quick reminders during flash sales
• Reconnect with visitors who haven’t returned in a while

They’re part of my regular workflow now. I don’t send one for every post, just when I have something timely to share or a reason to bring people back.

It’s a quick way to reconnect without relying on email or social feeds.

Setting Up Push Notifications Using PushEngage

If you’re ready to try push notifications for yourself, PushEngage is the tool I use and recommend. It makes getting started simple.

PushEngage lets you send web push notifications from your WordPress site without touching code. It’s built for bloggers, store owners, and anyone who wants an easy way to reach their audience after they leave.

I use it on my own site because it’s quick to set up and just works.

Here’s how to get started.

Step 1: Create Your PushEngage Account

First, go to PushEngage and click the ‘Try Risk Free for 14 Days’ button.

The free plan covers up to 200 subscribers and 30 notifications a month. That’s enough to try things out and see how it works.

Next, create your account. You can sign up with Google or use your email.

After that, PushEngage will ask for a few details:

• Your website domain
• Industry and company size
• Credit card info

Once you’re in, you’ll land on the PushEngage setup wizard.

This is where you’ll:

1. Check your site name and URL
2. Upload a site icon for your push messages (192×192 PNG or JPG works best)
3. Confirm your time zone
4. Click ‘Save and Continue’

That icon shows up in every notification, so choose something that fits your brand.

Step 2: Connect PushEngage to Your WordPress Site

The next screen helps you connect your account to WordPress.

Simply click the ‘Install PushEngage WordPress Plugin‘ button.

This automatically redirects you to your website where you can login to your WordPress dashboard and install the plugin.

Once it’s active, you’ll see a notification in your dashboard prompting you to finish connecting your site. ‘Connect your site now’ to do this.

Then, on the next screen, click the ‘Connect Your Existing Account’ button.

PushEngage will open a new window and prompt you to confirm your site. Make sure the domain listed matches the one you added earlier. Then click ‘Let’s Get Started’.

From there, follow the prompts in the wizard. You can keep the default settings or tweak them to fit your preferences. When you’re done, click ‘PushEngage Dashboard’ to head back to WordPress.

Your site is now connected and ready to send push notifications.

Step 3: Create Your First Push Notification

To send your first message, go to PushEngage in your WordPress dashboard and click ‘Create’. In the dropdown, select the ‘Push Broadcasts‘ option.

This opens the push notification editor.

Start by filling out the basics:

• Notification Title: This is your headline
• Message: A short sentence to tell people what the update is
• Notification URL: The link you want them to click

You’ll see a live preview on the right as you type.

If you’re on a Business+ plan, you’ll also see options to:

• Show a large image at the top of your notification (works on desktop browsers like Chrome 47 and up)
• Set how long the notification stays visible, or keep it open until the user interacts with it

These extras are optional, but they can help your messages stand out.

When everything looks good, click ‘Save & Select Audience’.

For your first campaign, choose ‘Send to All Subscribers’. Then click ‘Send/Schedule’ at the top.

You can send the message right away or schedule it for later. Just keep in mind that scheduling and recurring messages require a paid plan.

Click ‘Send Notification Now’ to finish.

To make sure it worked, visit your site in a browser where you’ve subscribed. You should see the message pop up within seconds.

Step 4: Set Up Your Subscriber Prompt

Now you need a way for people to subscribe. This is where the opt-in popup comes in.

In your WordPress dashboard, go to PushEngage » Design.

You’ll see several popup templates. Choose one you like and toggle it to Active.

Then click ‘Edit Popup’. This will take you to the PushEngage website where you can customize the layout, text, and behavior.

Here’s what I usually update:

• The headline and message
• When the popup should appear (immediately, on scroll, after delay, etc.)
• How long to hide it if someone closes it

Once you’re happy with the design, click ‘Save & Choose Display Options’.

In the next screen, you can tweak the display rules, like cookie duration and trigger options. Then click ‘Save and Enable Popup’.

That’s it. Your opt-in prompt is now live.

To test it, visit your site in a private browser or log out and reload the homepage. You should see the prompt appear with your custom design.

When someone clicks ‘Allow’, they’ll be added to your PushEngage subscriber list automatically.

Pro Tip: Using SeedProd? Add PushEngage from the Builder

If you’re using SeedProd, you can drop in the Push Notification block while editing any page.

SeedProd will install the PushEngage plugin for you and guide you through the connection. You don’t have to leave the builder or set anything up manually.

It’s a quick way to turn on push notifications while you’re building pages.

Sending Push Notifications Automatically for New Blog Posts

You don’t have to send every push notification by hand. PushEngage can automatically send one every time you publish a new blog post.

To turn this on, go to PushEngage » Settings in your WordPress dashboard and click the ‘Auto Push Settings’ tab.

From here, toggle on Auto Push.

You can also:

• Show your post’s featured image in the notification
• Add multi-action buttons so people can click through to different pages or offers
• Choose a fallback icon if a post doesn’t have a featured image

Once you’ve saved your settings, every new post will trigger a push notification automatically.

If you want to customize the message for a specific post, scroll down in the WordPress editor to the PushEngage Push Notifications Settings section. You can change the title, message, and even choose which audience gets it.

When you hit Publish, your post goes live, and your subscribers get the notification right away.

Bonus: Set Up Drip Notification Campaigns

If you want to go beyond one-off messages, PushEngage also lets you create automated drip campaigns.

These are a series of push notifications that send on a schedule. You can use them to:

• Welcome new subscribers
• Promote a freebie or discount
• Share a multi-part blog series

You’ll need a Business+ plan to set one up. Go to PushEngage » Drip in your WordPress dashboard and click ‘Add New’.

Each message can have its own title, message, link, and image. You decide when it sends. That could be right after someone subscribes or a few days later.

You can also send different messages to different groups if you’ve created audience segments.

When you’re ready, click ‘Activate Autoresponder’. It will keep running in the background and send each message automatically.

Push Notification Best Practices

Push notifications are powerful, but they can backfire if you’re not careful. Here’s what’s worked for me, and a few things I’ve learned the hard way:

• Keep messages short and clear. You only have a few seconds to get someone’s attention. Stick to one goal.
• Don’t over-send. Two or three messages per week is usually enough. Sending more can lead to unsubscribes.
• Make the opt-in prompt work. If it’s not showing up, no one can subscribe. Always test it in a private window.
• Write like a real person. Skip the promo-speak and talk like you would in an email.
• Watch the data. PushEngage shows you what’s getting clicks and what’s getting ignored. Use it.
• Test in different browsers. I’ve missed obvious bugs by only checking Chrome. View your site as a new visitor to catch issues early.

If you’re not sure whether to send something, ask yourself if you’d click it. That question usually tells you everything you need to know.

Questions About WordPress Push Notifications

Should You Use Push Notifications?

Push notifications are one of the easiest ways to keep people coming back to your site. You don’t need to build a full email funnel or rely on social media posts that get lost in the feed. Just a quick message at the right time can bring your readers back.

PushEngage keeps things simple, especially if you’re already using WordPress. If you’re building your pages with SeedProd, the setup fits right into your workflow.

Whether you’re sharing blog posts, launching a product, or trying to stay top of mind, push notifications are worth trying.

Want to do more with your site traffic? Check out our tutorials on building landing pages, growing your email list, and boosting conversions.

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.

WooCommerce is secure by default, but that doesn’t mean your store is fully protected. Without a few extra steps, your site can still be vulnerable to things like fake registrations, unwanted bots, or even lockouts.

When I first noticed these problems, I wasn’t sure what I’d missed. I thought everything was set up correctly. But looking good on the surface isn’t enough if your site’s backend isn’t guarded.

Most beginners don’t realize how easily automated attacks can probe for weak spots. Outdated plugins, weak login forms, or missing SSL certificates quietly invite trouble.

In this guide, I’ll walk you through how to protect your WooCommerce store with practical, beginner-friendly steps that actually work.

Table of Contents

• 1. Use a Strong Hosting Provider
• 2. Always Use SSL (HTTPS)
• 3. Keep WordPress, Plugins & Themes Updated
• 4. Use Strong Passwords + Two-Factor Authentication
• 5. Limit Login Attempts + Add CAPTCHA
• 6. Install a Security Plugin
• 7. Use a Custom WooCommerce Login URL
• 8. Secure Your WooCommerce Checkout
• 9. Back Up Your Site Regularly
• 10. Set the Right User Roles
• 11. Hide wp-admin + Disable XML-RPC
• 12. Monitor Your Site for Suspicious Activity
• 13. Understand PCI Compliance

Why Secure Your WooCommerce Site?

WooCommerce powers over 4.6 million live stores. That kind of popularity makes it a common target for hackers and bots looking for weak spots.

If your store isn’t properly secured, you risk more than just technical headaches. You could lose customer trust, miss out on sales, or even have your site flagged as unsafe by search engines and browsers.

Security issues can lead to fake orders, locked accounts, and downtime, all of which hurt your reputation and your bottom line.

The good news is you don’t have to be a security expert to protect your store. A few straightforward steps will close the most common vulnerabilities and keep your business running smoothly.

Steps to Secure Your WooCommerce Site

There’s no one-click fix for store security, but a few simple steps can go a long way. Start at the top and work your way down. Each one adds a layer of protection that helps keep your store safe and trustworthy.

1. Use a Strong Hosting Provider

Good hosting isn’t just about speed or storage. It’s your first layer of security.

If your host doesn’t offer basic protections, everything else you set up is at risk. I’ve seen sites go down because of malware that should have been blocked at the server level, or backups that weren’t there when they were needed most.

Here’s what I always look for now:

• Free SSL
• Daily offsite backups
• Malware scanning
• Active firewalls

I’ve had reliable results with SiteGround and Bluehost. They handle the essentials behind the scenes so you can focus on your store.

I go over the pros and cons here: how to choose WordPress hosting

2. Always Use SSL (HTTPS)

SSL protects the data your customers share with your site, like passwords, payment info, and contact details. It keeps everything encrypted so no one can intercept it.

Most good hosts include free SSL through Let’s Encrypt, but sometimes you need to turn it on manually in your hosting dashboard. If that doesn’t work, the free plugin Really Simple SSL can handle it for you.

If you don’t see a padlock icon in your browser’s address bar, something’s not set up right, and your visitors will notice.

For a full walkthrough, see my guide on how to add SSL to your WordPress site

3. Keep WordPress, Plugins & Themes Updated

Most hacks happen because something’s out of date. It could be a plugin, your theme, or even WordPress itself.

Updates often include security fixes, so skipping them means leaving known issues open for attackers.

I keep auto-updates turned on for WooCommerce, my theme, and the WordPress plugins I rely on most. Once a week, I do a quick check to make sure nothing was missed.

If I’m not using a plugin or theme anymore, I remove it completely. Even deactivated ones can be a risk.

It only takes a few minutes, but it makes a big difference in keeping your site safe.

4. Use Strong Passwords + Two-Factor Authentication

Weak passwords are one of the easiest ways for bots to break into your site. If you’re using something simple or still logging in as “admin,” it’s time to make a change.

Two-factor authentication, or 2FA, adds an extra layer of security to your login. After entering your password, you’ll need to provide a second code, usually sent to your phone or email.

This way, even if a hacker steals your password, they can’t access your site without that second verification step. It’s one of the best ways to stop unauthorized access and brute force attacks.

Plugins like WP 2FA, Duo, and Wordfence Login Security make setting up 2FA straightforward, even if you’re not tech-savvy.

5. Limit Login Attempts + Add CAPTCHA

Brute force attacks happen when bots try to break into your site by guessing your username and password thousands of times. These automated attempts can overwhelm your login page and succeed if your passwords are weak.

I use the Limit Login Attempts Reloaded plugin to block repeated login attempts after a few failures. It’s quick to set up and makes a big difference.

I also add CAPTCHA to login pages, checkout forms, and contact forms to stop bots from creating fake accounts or submitting spam.

Cloudflare Turnstile works well because it runs in the background and doesn’t slow down real users. WPForms also offers built-in CAPTCHA if you’re using it for your forms.

You won’t notice it much, but it quietly filters out junk before it reaches you.

6. Install a Security Plugin

A good security plugin works in the background to keep threats out, even when you’re not logged in. It can block suspicious traffic, scan for malware, and alert you if something looks off.

I’ve used Wordfence, Sucuri, and iThemes Security on different sites. They each have free versions that offer solid protection, and you can always upgrade later if you need more features.

You don’t need all of them, just pick one and get it running. Most plugins walk you through the setup with a simple wizard, and once it’s active, you’ll start seeing login reports, scan results, and other helpful updates.

For a side-by-side comparison, check out my list of the best WordPress security plugins.

7. Use a Custom WooCommerce Login URL

Most WordPress sites use the default login page at /wp-login.php or /wp-admin, and bots know exactly where to find it. Creating a custom login page helps block automated attacks and makes your store feel more professional.

I use SeedProd to build a custom login page that matches the rest of my site. It’s easy to design and works just like the regular login screen, without being in such an obvious spot.

If you want to set one up, this guide walks through how to change your WordPress admin login URL.

Be sure to bookmark your new login link so you don’t lose access.

8. Secure Your WooCommerce Checkout

The checkout page is where customers share their most sensitive information. If it looks off or doesn’t feel secure, people will leave before completing their purchase.

I always stick with trusted payment providers like Stripe or PayPal. They handle the compliance side, including encryption and fraud prevention, so I don’t have to worry about storing any payment details on my site.

You can even create a custom checkout page with extra functionality.

But, make sure your checkout page:

• Uses HTTPS
• Includes trust badges from your payment provider
• Matches the rest of your site’s design

Avoid any redirects or layout changes that might make visitors second-guess the page.

You can find setup tips here: how to accept Stripe payments in WordPress

9. Back Up Your Site Regularly

Even with strong security, things can still go wrong. A bad plugin update, a simple mistake, or a malware attack can take your store offline without warning.

That’s why backups are part of my core security setup. I don’t wait until something breaks to start backing up.

I use Duplicator, a popular WordPress backup plugin, to create full backups. It packages everything, files, database, and settings, into one downloadable file.

I always store backups offsite, like in Google Drive or Dropbox, so they’re safe even if my hosting server has issues.

For busy stores, daily backups are best. Smaller or newer sites can usually get by with weekly backups, as long as they happen regularly.

Having a good backup means you can recover quickly without starting over.

For the full steps, see my guide on how to back up your WordPress site.

10. Set the Right User Roles

Not everyone needs full access to your WordPress dashboard. Giving admin rights to the wrong person, even by accident, can lead to serious problems like deleted content or security issues.

I only assign the Administrator role to people I fully trust to manage everything. For store staff, I use the Shop Manager role.

It gives them control over orders and products without letting them change plugins or site settings. If someone is only helping with content, the Editor role is a better fit.

WordPress includes several user roles by default, each with its own set of permissions. Choosing the right one from the start helps keep your site safer and easier to manage.

I also review my user list regularly. If I see accounts that haven’t been used in a while, I remove them. It’s one of the simplest ways to tighten up access.

If you want to go a step further, you can password protect parts of your WordPress site to limit access even more.

11. Hide wp-admin + Disable XML-RPC

Two of the most common targets for automated attacks are the login page and a WordPress feature called XML-RPC.

XML-RPC is a system WordPress uses to let apps and services communicate with your site remotely, like the WordPress mobile app or Jetpack plugin. Unfortunately, hackers often exploit it to overload your site with malicious requests or try to break in.

Hiding your login page and disabling XML-RPC if you don’t use it makes your site much harder to attack.

I use iThemes Security to hide the login area and disable XML-RPC without touching any code.

12. Monitor Your Site for Suspicious Activity

Security isn’t just about setting things up once. You need to keep an eye on what’s happening behind the scenes.

I get email alerts for important events like failed login attempts or file changes. Wordfence and Sucuri both offer this and notify you right away if something unusual occurs.

It also helps to watch your traffic. MonsterInsights is a popular Google Analytics plugin for WordPress that makes it easy to track visitors. It helps spot sudden spikes or strange referral sources that could signal bot attacks or spam.

As a backup, I run my site through Google Safe Browsing and VirusTotal about once a month. These tools scan for malware or blacklisting so you can act fast if needed.

13. Understand PCI Compliance

If you accept credit card payments, your store must follow PCI compliance rules. These standards protect payment data and keep customers safe.

The good news is payment providers like Stripe and PayPal are PCI Level 1 compliant. They handle most of the security requirements for you.

That means you don’t have to store sensitive payment info on your site, which lowers your risk.

Still, it’s important to keep your WooCommerce, plugins, and site updated and secure to stay compliant.

Bonus: Add a Privacy Policy + Terms Page

Having a privacy policy and terms page on your store builds trust with your customers. It shows you take their data seriously and follow the rules.

Most countries require these pages by law if you collect personal info or process payments. Even if you’re just starting out, adding them protects you and your business.

You can create these pages easily using WordPress templates or plugins, or generate them with online tools.

For a beginner-friendly guide, check out my post on how to create a WordPress privacy policy.

FAQs About WooCommerce Security

Final Tips for Keeping Your Store Safe

Securing your WooCommerce store doesn’t require a tech degree or hours of work. By focusing on a few key areas like choosing reliable hosting, using SSL, keeping software up to date, and managing user access, you’ll block the most common threats.

I like using SeedProd because it helps me create professional WooCommerce pages quickly and without hassle. When you combine that with a solid security plugin and regular backups, your store will be in a much safer place.

While you’re here, you may also find the following WooCommerce guides helpful:

• Top Mistakes Beginners Make Building WordPress Sites
• Best WooCommerce SEO Plugins for Higher Rankings
• How to Customize Your WooCommerce Shop Page (Without Code)

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.

I’ve helped a lot of beginners build their first WordPress websites, and the ones that stand out always have one thing in common, they feel real. The story, the photos, the purpose behind it all. That’s especially true when you’re making a travel website.

Maybe you’re offering tours in your local area. Or maybe you’ve been sharing travel tips on Instagram and want something more official. Either way, having your own site builds trust, helps you get more bookings, and gives you a place to show what you do.

If you’ve been wondering how to make a travel website without hiring a developer, you’re in the right place. With WordPress and SeedProd, you can do it all yourself, with no code needed. I’ll walk you through it step-by-step, even if you’re starting from scratch.

At a Glance: How to Make a Travel Website in WordPress

• Step 1: Set Up WordPress Hosting and Domain
• Step 2: Install and Activate SeedProd
• Step 3: Choose a Travel Theme with SeedProd
• Step 4: Customize Your Homepage and Navigation
• Step 5: Create a Travel Services or Packages Page
• Step 6: Add a Booking Form and Payment Options
• Step 7: Show Destinations with Image Galleries
• Step 8: Add Contact and Testimonials Pages
• Step 9: Improve Travel Website SEO
• Step 10: Preview and Publish Your Travel Website

What You Need to Start Your Travel Site

Before you can build your travel website, you’ll need to set up a few basics first. These are the tools that get WordPress running and ready to customize.

• A domain name
  This is your website’s address (like mytravelbrand.com). Try to pick something short, memorable, and relevant to your niche or destination. Avoid dashes or anything hard to spell.
  
• Web hosting
  This is where your website lives. I recommend Bluehost because it’s beginner-friendly and works great with WordPress. Plus, you get a free domain name and SSL certificate when you sign up. You can also check out my guide on how to choose the best WordPress hosting.
  
• WordPress installed
  Most hosting providers, including Bluehost, install WordPress for you during setup. If not, you can usually do it from your hosting dashboard in just a few clicks.
  
• SeedProd Pro
  This is the drag-and-drop builder I use for everything. It comes with full website kits designed for travel businesses, so you can launch faster without writing any code.

Why I Use SeedProd Instead of a Regular Theme

I’ve tested a lot of WordPress themes, and many look great in the demo but end up being hard to work with. Some have layout limits, confusing options, or features that only work if you upgrade or install extra plugins.

SeedProd replaces your theme completely, so you’re not stuck trying to fit your content into someone else’s design. You can build your whole site visually using simple drag-and-drop blocks.

If you’ve ever spent way too long trying to change a font size or move something on the page, SeedProd is the kind of builder that takes that stress away.

How to Make a Travel Website in WordPress (Step-by-Step)

You’ve got everything you need to get started. In the next few steps, I’ll show you how to build your travel website from the ground up. We’ll start with hosting and setup, then move into designing your pages and adding key features like booking forms and photo galleries.

Step 1: Set Up WordPress Hosting and Domain

The first step in creating your travel website is choosing a web host and registering a domain name. If you’ve never done this before, don’t worry — most hosting providers walk you through the setup.

I recommend using Bluehost. It’s beginner-friendly, officially recommended by WordPress, and gives you everything in one place — hosting, a free domain name, a free SSL certificate, and one-click WordPress installation.

Once you’ve signed up, you’ll have a brand-new WordPress site that’s ready to customize. If you’d like a more detailed walkthrough, here’s my full guide on how to create a WordPress website for beginners.

Step 2: Install and Activate SeedProd

Now that your WordPress site is set up, the next step is installing SeedProd. This is the builder you’ll use to create and customize your travel website.

To begin, go to the SeedProd website and choose the Pro plan. After completing your purchase, log in to your SeedProd account and download the SeedProd Pro ZIP file and copy your license key.

Next, open your WordPress dashboard and go to Plugins » Add New. Click the Upload Plugin button at the top of the page.

Choose the ZIP file you downloaded earlier, then click Install Now.

When the installation is finished, click Activate to enable the plugin.

After activation, you’ll be prompted to enter your SeedProd license key. You can find this key in your SeedProd account area.

If you need help with this step, here’s a quick guide to installing SeedProd Pro.

Once SeedProd is active, you’ll see a new SeedProd tab in your WordPress dashboard. This is where you’ll pick your travel theme and begin building your pages.

Step 3: Choose a Travel Theme with SeedProd

Now it’s time to design your site using one of SeedProd’s ready-made theme kits.

Each kit includes a homepage, about page, contact page, and more. Some are made specifically for travel websites, with space for large photos, trip details, and booking sections.

To get started, open your WordPress dashboard and go to SeedProd » Theme Builder. Then click the Theme Template Kits button to browse the library of designs.

You can scroll through the options or search for a travel-related template. When you find one that fits your style, hover over it and click the checkmark to import it.

SeedProd will automatically set up your pages based on that kit. From there, you can customize everything using the drag-and-drop builder.

Unlike most WordPress themes, you’re not locked into someone else’s layout. You can change anything you want, like fonts, colors, sections, or structure.

For more inspiration, see this list of the best WordPress themes for beginners.

Once your theme is ready, you can start customizing your homepage.

Step 4: Customize Your Homepage and Navigation

Once your theme kit is in place, it’s time to make the homepage your own. This is the first thing most visitors will see, so it should be clear, inviting, and focused on what you offer.

Go to SeedProd » Theme Builder and find the homepage template. Hover over it and click Edit Design to open it in the visual builder.

You’ll see the page layout on the right and all the available blocks on the left. To change any text or image, just click on it.

The editing panel will open where you can update the content, choose new photos, adjust fonts, and more.

This is a good time to:

• Add a hero section with a large background photo and a clear headline.
• Highlight a few featured destinations, services, or tours.
• Add a call to action button that links to your booking form or contact page.

You should also create a navigation menu that links to your most important pages. I recommend keeping it simple with links like Home, About, Destinations, Packages, and Contact.

To edit the header or navigation, open the Header template from the Theme Builder.

From here, you can add a Nav Menu block, choose which pages to include, and adjust the layout to match your design.

Here’s a step-by-step guide on how to create a custom homepage in WordPress.

Once your homepage and menu are set, your site will already be starting to look like a real travel brand.

Step 5: Create a Travel Services or Packages Page

Your services or packages page is where visitors can see what you offer in more detail. Whether you run guided tours, custom travel planning, or weekend getaways, this is the place to explain it all.

To create this page, go to Pages » Add New in your WordPress dashboard. Give your page a title like “Travel Packages” or “Services,” then click Edit with SeedProd to open the visual builder.

You can design the layout however you like using blocks. I recommend starting with a simple heading and a short introduction. In the example below, I’ve created a single destinations page and linked each destination to a separate page with more detailed information.

For each destination page, you can include:

• A title and short description
• Pricing or duration details
• A photo or image gallery
• A button that links to your booking form (I’ll cover that next)

If you want more design inspiration, take a look at this guide on how to create a service page in WordPress.

Once your page is ready, add it to your site’s main menu so it’s easy for visitors to find.

Step 6: Add a Booking Form and Payment Options

If you want to accept bookings or payments through your travel website, the easiest way to do it is with SeedProd’s built-in Stripe Payment block.

Start by opening any page in the SeedProd builder, such as your homepage or destinations page. In the left panel, find the Payment Button block and drag it onto the page.

You can set the amount, update the button text, and write a confirmation message, all from the settings panel.

To collect payments, you’ll need to connect your Stripe account.

Once that’s done, visitors can pay directly on your site using their credit or debit card. This works well for deposits, consultation fees, or full payments for travel packages.

If you plan to sell full packages or digital products, you can use WooCommerce to manage your listings. Just keep in mind that SeedProd’s WooCommerce blocks are only available with the Elite plan.

For extra help, check out this guide on how to accept Stripe payments in WordPress.

Step 7: Show Destinations with Image Galleries

Travel is visual, so this is your chance to let your photos do the talking. A gallery can help potential customers picture themselves at the destination, which makes them more likely to book.

To create a gallery, start by opening any page in the SeedProd builder, like your homepage, services page, or a dedicated “Destinations” page. In the left sidebar, find the Gallery or Advanced Gallery block and drag it onto your page.

From there, click on the block to upload your images. You can group photos by destination, type of trip, or activity.

For example, you might create one section for beach holidays, another for cultural tours, and another for adventure travel.

Here are a few tips to make your gallery work harder:

• Use real, high-quality images. Stock photos don’t have the same impact
• Add short captions or location names if it helps give context
• Make sure your images are optimized so they load quickly on mobile

If you want to improve your SEO, don’t forget to add alt text and use descriptive file names when uploading your photos. These small steps can help your images show up in search results.

Need help? Here’s a guide on how to add a gallery in WordPress.

Once your gallery is live, you’ll have a much stronger visual story to share with your visitors.

Step 8: Add Contact and Testimonials Pages

Visitors often have questions before they book, so having a clear and accessible contact page is important. It gives people a way to reach out, ask questions, or make special requests. Testimonials are also a great way to build trust by sharing real feedback from happy customers.

To build your contact form, I recommend using WPForms.

It’s a beginner-friendly plugin that lets you create forms using a simple drag-and-drop builder. Once you’ve created your form, you can display it on any page using SeedProd’s built-in Contact Form block.

To set this up, create a new page called “Contact” and click Edit with SeedProd. Add a heading and a short message inviting people to get in touch. Then drag in the Contact Form block and choose your form from the dropdown list.

Note: Your form might not display correctly inside the builder preview. This is normal, just save your changes and preview the live page to make sure everything looks right.

For testimonials, you can either create a new page or add a testimonials section to your homepage or services page. In the SeedProd builder, use the Testimonial block to add quotes from happy customers.

Include their name and a brief note about what they booked and what they enjoyed. You can also add a photo if you have one.

Here are a couple of helpful guides if you need a hand:

• How to Create a Contact Form in WordPress
• How to Add Testimonials to WordPress

Once your contact and testimonial pages are live, make sure they’re linked in your navigation menu so visitors can find them easily.

Step 9: Improve Travel Website SEO

If you want more people to find your travel website through search engines like Google, you’ll need to do some basic SEO (search engine optimization). This helps your pages show up when someone searches for things like “guided tours in Italy” or “weekend getaways near London.”

To start, I recommend installing the All in One SEO (AIOSEO) plugin. It’s beginner-friendly and works great with SeedProd.

Once installed, AIOSEO will walk you through a setup wizard. From there, you can:

• Set custom meta titles and descriptions for each page
• Add a focus keyword so search engines understand what your content is about
• Enable schema markup, so your pages can appear in search results with extra details like star ratings or FAQ sections.
• Generate and submit a sitemap, so search engines can crawl your entire site

You should also make sure each page has clear headings, relevant keywords, and alt text for all images. This makes your content easier to understand for both people and search engines.

If you plan to share tips or travel stories, I suggest creating a blog page too. It’s a great way to drive traffic and answer common questions that potential customers might be searching for.

For step-by-step help, check out this guide on WordPress SEO made simple.

Even a few small improvements here can help more people discover your business online.

Step 10: Preview and Publish Your Travel Website

Before you launch your site, it’s a good idea to preview everything and make sure it looks good on all devices. Most people will visit from a phone, so mobile design really matters.

Open the SeedProd Theme Builder and choose one of your page templates. your homepage is a good place to start. Click Edit Design to open the visual builder.

In the bottom menu, click the mobile icon to switch to the tablet preview. This lets you see how your page looks on smaller screens.

Check your headings, images, spacing, and buttons. If anything looks off, you can adjust it right in the builder.

You can also toggle between desktop, and mobile to test different layouts before going live.

Once everything looks good, go back to SeedProd » Theme Builder and turn on the Enable SeedProd Theme toggle in the top right corner.

This will publish your custom design and make your travel website live for the world to see.

Now you’re officially online and ready to start sharing your business.

Frequently Asked Questions (FAQs)

Looking Ahead

You don’t need to be a developer to build a great travel website. With WordPress and SeedProd, you can launch a professional-looking site that works on any device and grows with your business.

Begin with your homepage, contact form, and a few key pages. Once those are live, you can build out the rest over time.

If you’re ready to begin, SeedProd’s drag-and-drop builder makes the whole process easier.

Want to keep growing your site? These guides can help you take the next step:

• How to Create an About Page in WordPress
• How to Build an Email List in WordPress
• How to Create a Custom WordPress Theme Without Code
• How to Build a Personal Trainer Website in WordPress
• How to Create an Effective Event Landing Page in WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.

When I built my first WordPress site, I made almost every mistake you can think of. I chose the wrong theme, added far too many plugins, and had no idea what a clear layout even looked like.

If you’re just getting started, it’s easy to fall into the same traps. There are so many tools to choose from, and it’s hard to know what actually matters.

The good news is every mistake on this list is easy to fix once you know what to look for. In this post, I’ll walk you through some of the most common beginner mistakes building WordPress sites and show you how to avoid them.

Why Your Site’s First Impression Counts

Your website has a fraction of a second to make a good first impression. In fact, one study found that it takes users just 0.05 seconds to form an opinion about a website’s design and decide whether to stay or leave.

If your site loads slowly or looks confusing, people will leave before they even read a word. Fixing problems after the fact takes way more time than doing things right from the start.

Most of the mistakes in this guide have nothing to do with coding. They’re about how your site looks, how easy it is to use, and if it does what it’s supposed to do. By understanding these early on, you’ll save yourself hours of frustration and end up with a site that feels more polished and professional.

Beginners Mistakes Building WordPress Sites

When you’re building your first WordPress site, it’s easy to get caught up in picking colors, choosing plugins, or trying to make everything look “just right.” But without a solid foundation, even the best-looking sites can fall flat.

Here are the top mistakes I see beginners make and what you can do instead to build a site that’s simple, professional, and actually works.

1. Skipping the Layout Plan

It’s tempting to jump straight into the editor and start dragging things around. But without a layout in mind, your pages can end up cluttered, hard to follow, or missing important elements.

Before you start designing, it helps to sketch out a rough wireframe or jot down a quick outline. Ask yourself: What do I want someone to do on this page? Should they fill out a form, click a button, or read more?

Once you know the goal, it’s much easier to build around it.

I like using SeedProd’s wireframe website templates to quickly test different layouts.

And if you need more ideas on how to set up your theme and design, you can check out how to create a custom WordPress theme without code.

2. Designing Without a Clear Goal

It’s easy to get carried away with colors, images, and fun design elements. I’ve definitely been there. But the truth is, a good-looking page isn’t always a useful one.

Every page on your website should have one clear goal. That might be collecting an email address, getting someone to book a call, or encouraging them to read another blog post.

When there’s no goal, visitors aren’t sure what to do next. They scroll, get a little lost, and leave.

The best way to stay focused is to choose your goal first, then build your page around it. For example, if your goal is email signups, you’ll want to keep the form above the fold and use a strong call-to-action that stands out.

Websites with a contact form above the fold see higher conversion rates, like the 2.5% conversion rate compared to 1% when the form is placed further down the page.

For more help with crafting high-converting pages, check out how to create a landing page that achieves your goals.

3. Choosing a Complicated or Bloated Theme

It’s easy to get drawn in by flashy demo themes with sliders, animations, and built-in features for everything. But these “do-it-all” themes often come with extra code that slows your site down and makes simple edits frustrating.

Lightweight themes are usually a better choice. They load faster, are easier to manage, and give you more control over how your site works. The fewer moving parts you have, the less likely something will break or need troubleshooting.

That’s why I prefer using a WordPress page builder with a clean foundation. You can start with what you need and add custom sections without digging through settings.

If you’re looking for some great theme options, see the best WordPress themes for speed and simplicity.

4. Poor Visual Design Choices

When I made my first site, I wanted it to “stand out.” So I used three different fonts, lots of bold colors, and every design trick I could find. It ended up looking more like a flyer for a school talent show than a professional website.

It’s a mistake I see a lot. New site owners try to make things “pop” by adding too many styles or flashy elements. But more often than not, it just creates clutter and makes your site harder to read.

Here’s what works better:

Stick to one or two fonts, choose two base colors with one accent, and give everything plenty of breathing room. Whitespace isn’t empty, it actually helps guide people’s eyes and makes your content easier to digest.

Visual builders like SeedProd often make this easier by offering global style settings. You can set your fonts and colors once, and apply them across the whole site to keep everything consistent.

That way, your pages look like they belong together, and visitors can focus on your message instead of a rainbow of design choices.

If you need more content ideas, check out how to write an about us page that fits seamlessly into your design.

5. Confusing Navigation Menus

One of the fastest ways to lose a visitor is to make them think too hard about where to click next. I’ve seen menus with ten or more items crammed into the top bar, each with dropdowns, icons, and clever labels that mean nothing to someone new.

The truth is, your navigation doesn’t need to be clever. It needs to be clear.

Try to limit your top-level menu to five to seven items. Use simple, direct labels like “About,” “Services,” or “Contact.”

And always think about what someone might be looking for when they land on your site. If it takes more than a few seconds to find it, there’s a good chance they’ll leave.

Your homepage design might grab their attention, but your menu is what helps them take the next step. If people can’t find the content they came for, they’re more likely to give up.

In fact, one study found that websites with hidden navigation menus saw a 20% drop in content discoverability compared to sites with visible or combo-style navigation.

For more help with your menu, see this guide on how to customize the WordPress menu.

6. Uploading Unoptimized Images

This one’s an easy mistake to make. I used to grab images straight from my phone or design tool and upload them without a second thought. The problem? Those files were huge, and my pages took forever to load.

Large image files are one of the biggest reasons WordPress sites slow down. And when your site is slow, people leave.

According to the HTTP Archive, images make up more than 50% of the average page weight.

The fix is simple. Before you upload an image, run it through a free tool like TinyPNG or Squoosh. Try to keep images under 200 KB whenever you can, especially for hero sections or blog post graphics.

Clean, lightweight images make your site feel faster and more professional. They’ll help with SEO too.

7. Neglecting Mobile Design and Device Testing

It’s easy to forget about mobile when you’re building on a laptop or desktop. But what looks great on a big screen can fall apart on a phone. Text gets too small, buttons are hard to tap, and layouts shift in strange ways.

Mobile traffic now accounts for more than half of all website visits. So if your site doesn’t work well on a phone, most people won’t stick around long.

To avoid this, take a mobile-first approach. Design for smaller screens first, then check how things scale up.

Drag-and-drop page builders make this easy by letting you preview and adjust layouts on different devices before you hit publish.

For a more detailed guide on optimizing your landing pages for mobile, check out how to create a mobile-friendly landing page.

8. Forgetting to Optimize for Speed

Speed is one of those things you don’t always notice until it becomes a problem. I’ve clicked on plenty of websites that looked promising, only to back out because the page didn’t load fast enough.

Site speed affects everything. It impacts how long people stay on your site, how well it ranks in search results, and how likely visitors are to take action.

One of the most common issues I see on beginner sites is having too much going on behind the scenes. Too many plugins, oversized images, and bloated themes can all slow things down.

This is one of the reasons I like using SeedProd. It’s lightweight, fast, and doesn’t add a bunch of extra code you don’t need. You can build entire pages or even full themes while keeping your site running smoothly.

Here’s an example of a personal website that I built using SeedProd and it’s Google Page Speed Insights score:

A faster site creates a better experience, builds trust, and gives your visitors a reason to stick around.

9. Using Generic or Placeholder Content

I can’t tell you how many times I’ve visited a site and seen “Lorem ipsum” still sitting on the page. It might seem like a small detail, but placeholder text can make your site feel unfinished and untrustworthy.

Writing content is one of the hardest parts of building a website, so it’s no surprise that people put it off. But even a rough draft is better than nothing. Real words give your site personality, help with SEO, and show visitors that you’re a real business.

Some page builders, including SeedProd, offer built-in AI text tools that can help you get started. It’s a quick way to generate ideas or fill in common sections when you don’t know what to write.

For help getting started, see my guide on how to use AI to write content for your website.

10. Skipping Accessibility Basics

Accessibility can feel like an advanced topic, but it’s something every site should include from the beginning. If your site is hard to read, navigate, or interact with, you could be locking out a big group of people.

Simple things make a big difference. Use readable font sizes, make sure your text has enough contrast against the background, and add alt text to your images so screen readers can describe them.

These small changes help more people use your site and improve your SEO too.

11. Ignoring Lead Generation Basics

A lot of new site owners focus on design and content but forget to include a way to stay in touch with visitors. If there’s no signup form or email capture, people might visit once and never come back.

Lead generation might sound like a marketing term, but it’s really just about building relationships. A simple email form on your homepage, landing page, or blog sidebar gives people a way to hear from you again.

You don’t need anything fancy. A clear headline, a short description, and one field for an email address is enough to get started.

For more on converting visitors, see how to convert website visitors into customers.

12. Forgetting to Add Trust Signals

When someone lands on your website for the first time, they’re asking themselves one big question: can I trust this?

That’s why adding a few simple trust signals is so important. These include things like customer testimonials, star ratings, logos from companies you’ve worked with, or even a quick line that explains how long you’ve been in business.

With SeedProd, you can use the testimonial blocks to highlight reviews from past clients.

You can also add logos, trust badges, or a brief “About Us” section with your credentials and experience, right on the page you’re building.

These elements will help build credibility and make visitors feel more confident about your website.

Frequently Asked Questions

Build Smarter from the Start

Every mistake on this list is something I’ve either made myself or seen others run into. The good news is you don’t need to get everything perfect on the first try. What matters most is building your site with a clear plan, learning as you go, and focusing on what actually helps your visitors.

Using a drag-and-drop builder like SeedProd has made the whole process easier for me. It removes the guesswork and lets you focus on creating pages that look great and work well without needing to mess with code or hiring developers.

If you’re looking to dive deeper into WordPress and improve your site, check out these helpful guides:

• How to Build a Personal Trainer Website
• How to Create a Real Estate Website in WordPress
• How to Create a Sales Funnel in WordPress
• How to Design a Restaurant Website
• How to Create a Webinar Registration Page
• How to Add Google Analytics to WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.